Media influences culture and society by allowing for a very rapid exchange of ideas. Through the media, ideas concerning medicine, politics, religions, and any number of other important subjects can spread and take root across the globe, with profound consequences for cultures and societies.

During intercultural adaptation, people use social media to learn about their host countries, establish and maintain relationships, and stay informed with events in their home countries. Communication and interaction are key factors that influence howsocial media impacts intercultural adaptation.

In today’s globalized society, new social media has become an increasingly popular part of our daily lives. They provide an environment where people around the world can communicate, exchange information, share knowledge, and communicate with each other, regardless of the distance between them. Intercultural adaptation involves the process of promoting understanding through interaction to increase the level of adaptation to meet the needs of the new cultural environment. Studies have shown that people tend to use new social media to become more integrated into the subject culture during adaptation and to maintain contact with their home country.